How to create the right perception: re-branding Shared Services

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John K Grace

Shared Services, by its actual name, creates the wrong perception from the start. How about re-branding the shared services offering to signal more, rather than less? Since the 1980’s, when the concept of shared services started to take hold, there have been debates about its value. By now, shared services has generally proven itself as effective and efficient, but the long legacy and debate have given a meaning to the words "shared services" that often does not signal the richness and...
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