Branding for Shared Services and BPO

Why Brand Architecture is a Critical Strategic Imperative

John K Grace
Contributor: John K Grace
Posted: 05/31/2014

Editor's Introduction: Brand Architecture is a key strategic tool to ensure that audiences will understand what you offer and how they can engage. It’s a critical issue for Shared Services, where businesses often resist having control taken away from them, and the general perception of "paying less for service" all too easily translates into

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John K Grace
Contributor: John K Grace
Posted: 05/31/2014

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