Mika Hakkinen Announced as Keynote Speaker: Shift Into High Gear at SSOW Europe 2024!

SSOW Europe is excited to announce that Mika Häkkinen, the legendary two-time Formula 1 World Champion, will join the SSOW Big Ideas Stage this year to take the audience on an exhilarating journey into the world of motorsport. His story has much to teach us on driving performance at the highest level.

Widely regarded as one of the most iconic figures in Formula 1 history, Mika Häkkinen's career is adorned with triumphs and records, winning two world championship titles, despite facing numerous challenges along the way. Häkkinen once said, "You can only get over your fears if you attack them head-on." Known for his cool, calm and fearless approach on the racetrack, the Flying Finn is the best speaker on the topic of nurturing courage. We look forward to hearing exclusive insights on how he manages and confronts fears and overcome obstacles.

Drawing from his own journey, Häkkinen will dive into the essential principles that drive high performance, emphasising the mindset and strategies required to excel under pressure. As someone who has experienced the rapid evolution of technology and innovations in Formula 1, Häkkinen is uniquely placed to share actionable insights into building resilience and adaptability in order to embrace change. In an on-stage conversation at SSOW Europe, Mika will look to showcase parallels between the precision teamwork of a Formula 1 pit crew and the end-to-end collaborative nature of GBS and shared services.

SSOW Europe looks forward to a thought-provoking session as Häkkinen inspires the entire GBS and shared services industry to draw courage, elevate performance, embrace change and foster innovation and collaboration

Contact Information: Cathy Gu, SSON Event Director, Europe |  Email: enquire@iqpc.co.uk

ABOUT SSOW EUROPE 2024

The 24th Annual Shared Services & Outsourcing Week 2024 is Europe's No.1 Shared Services & GBS event bringing together the largest community gathering every single year. #SSOW is taking place this coming May at the Estoril Congress Centre in Portugal. Download the latest agenda here to explore the speaker panel and their inspiring sessions. For the opportunity to attend, please book online now (Space is now limited).