SSON Editorial

Branding - Who Leads and Why Should You Care?

Barbara Hodge
Contributor: Barbara Hodge
Posted: 05/31/2013

One of the things that stuck most in my mind, from the many presentations at our mega European shared services conference last week, is how important the naming and branding of shared services organisations is. Forecourt retailer Petrogas, for example, has spent a lot of time and money in developing its "Applegreen" brand, the result of an

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Barbara Hodge
Contributor: Barbara Hodge
Posted: 05/31/2013

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