Branding for Shared Services and BPO

Shared Service brands can help "users" tap into greater value

John K Grace
Contributor: John K Grace
Posted: 08/01/2013

Shared Service brands often miss the opportunity to build greater value with internal clients by failing to communicate the breadth and depth of what they provide. If done correctly, this can be a key to improving perceptions to the internal audience they serve. Because most "clients" of a shared services group are internal and are forced

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John K Grace
Contributor: John K Grace
Posted: 08/01/2013


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