Who’s pushing your internal buyers’ buttons? The role of sponsorship in the shared services and outsourcing sale



Deborah Kops
03/09/2012

When it comes to selling outsourcing and shared services internally, don’t count on mom, apple pie and motherhood to make the sale. Truth is, every buyer views the sale through their own lens, and while the corporate good may influence the thinking, the mental try-on is basically a "what’s in it for me?" And the first place that’s looked to for ratification of the decision is the sponsor. It boluxes me that when we scale shared services and outsourcing in the organizati...
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