Millennials Want More Purpose in The Workplace

Jackie Dryden

Millennials have something of a mixed reputation when it comes to work.

Studies show that they aren’t loyal to employers so much as to the job itself. They also want to find a purpose to their careers beyond making money – which a pretty good thing.

Companies have had a front-row seat in recent years for watching the difference between millennials and previous generations, the latter being motivated more by traditional incentives, such as money.

Millennials might be feeling the backlash of receiving negative press but they are right – a company must first start with purpose; then innovation and profits follow. Companies have much to learn from these young entrants into the workforce. You cannot build a "purposeful brand" by ignoring their requirements.

Millennials constitute those born in the early 1980s to the late 1990s, and employers would do well to adapt to the millennial mindset NOW, as they have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released in April by the U.S. Census Bureau.

For those leaders who are ready to reap the rewards of leading their businesses with purpose, here are three critical steps in engaging this young employee generation successfully:


Identify what the company stands for and uncover its purpose, mission, vision, values and behaviors. These statements create the foundation for the company’s journey toward improved employee engagement, stronger relationships and more enduring success.


Examine each element of the business to understand what is currently in place to support the company’s "Focus" and where obstacles exist; and from there, generate a roadmap for moving forward.


Align all of the company’s words and actions in support of what the company believes in.


These three themes establish the structure that supports everything a company stands for and provide the guide for everything they do.

When a business is able to engage Millennials, along with all other stakeholders, in speaking and acting with one purpose, it begins to propel the company toward meaningful and sustainable success.