3 Steps to Value Added SSO: Define, Add, Publicize

John Kirk

My last article, Governance That Sells, was the third of four articles about the 4 Steps to Success After a Shared Service Start Up. In this article I will cover step four, Value Add. Value Add, loosely taken from Investopedia.com, is offering a homogeneous service or product and providing a feature or add-on that gives it a greater sense of value to the customer. To me, the concept of Value Add suggests a more holistic approach to providing services. The total value provided incorporate...
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