I6 India 2011 - Arnab Chakraborty, Director – Global Analytics, Hewlett-Packard
Analytics were a key theme on the stage in Bangalore, and no-one told the story better than Arnab Chakraborty, Director of Global Analytics at HP. He explained in detail how data analysis was driving the marketing and sales functions at his firm – specifically, how the billions of pieces of transactions data were merged with democratic data to shed light on the purchasing habits of HP’s 14 million US consumers. As a direct result, HP’s online sales have doubled in the past three years. It’s a huge success story. While data itself is not new, concedes Arnab, the challenge to monetize data, and to scale it for today’s organizations – that is new!?