Why is the Nordics region so "special"?
It's not just because you are on top of the world, geographically speaking, or because the Vikings ruled for so long… It's because you've been smart about containing your industries and have built some extraordinary brands. But today, you are limited somewhat by the high cost of doing business within a relatively narrow footprint. And while outsourcing to the farthest ends of the earth is not a natural fit for your culture, you've definitely seen the value in your nearshore locations across East...
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