I6 India 2011 - Sakuntala Rao, Director, IBM

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As the Indian BPO industry matures, there is increasing growth in Tier 2, 3, and even 4 cities, explains Sakuntala Rao. This growth is also supported by the advances of the India-to-India services delivery market, which is bringing job opportunities to very small towns – what’s termed rural sourcing. This is having a positive impact on the Indian jobs market, explains Sakuntala – a sort of giving back to the economy – but you need to be aware that it is the more transac...
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