SSON Editorial

The Power Play Between Producers and Consumers

Barbara Hodge
Contributor: Barbara Hodge
Posted: 09/21/2014

Seth Godin, a respected marketing guru whose achievements include launching Yoyodyne and Squidoo, both of which introduced innovative approaches to marketing based on "customer permission" instead of "interruption", which is the traditional approach (i.e. the advert interrupts the customer while they are doing something they prefer, like

To continue viewing this content please fill out the form below and become an SSON member.
Or if you're already a SSON member, sign in below to download.
Join

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

Barbara Hodge
Contributor: Barbara Hodge
Posted: 09/21/2014

member

Join for Free

EVENTS OF INTEREST

United States
February 25 - 27, 2018
The Peninsula Manila, Makati City, Metro Manila, Philippines
March 18 - 21, 2018