SSON Editorial

The Power Play Between Producers and Consumers

Barbara Hodge
Contributor: Barbara Hodge
Posted: 09/21/2014

Seth Godin, a respected marketing guru whose achievements include launching Yoyodyne and Squidoo, both of which introduced innovative approaches to marketing based on "customer permission" instead of "interruption", which is the traditional approach (i.e. the advert interrupts the customer while they are doing something they prefer, like

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Barbara Hodge
Contributor: Barbara Hodge
Posted: 09/21/2014


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