How to Make "Service" Your Brand Signature

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Ron Kaufman

Global Service Guru Ron Kaufman explains why traditional definitions of "customer service" are holding companies back. Organizations with a powerful service reputation and a superior service culture attract and retain the best talent, and enjoy sustainable success. How to redefine "service" for today’s competitive marketplace Across industries, the main challenge today is not necessarily how to differentiate product, but how to differentiate service. In a global market increasin...
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