Big Data Challenge: Making the Case for Business Analytics



Darwin Mariano
03/01/2013

Jane Ann Westpheling, VP Shared Services – Growth Markets, IBM Global Process Servicessat down with IQPC’s Darwin Jayson Mariano on the sidelines of the 15th Annual Asian Shared Services & Outsourcing Week to discuss the importance of analytics and business insights. Some questions that have been asked include: · Some view ‘Business Intelligence’ as a complex and costly exercise. What is your view on this? What is the business case for ‘Business Intellig...
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