The competition between nearshoring locations has intensified in recent years, with new locations pitching their attractiveness every year. However, the old game played by established nearshoring locations in Europe 5-10 years ago, is no longer sufficient to win business in 2016.For one, there is little differentiation between locations to the extent that a pitch by one country would nearly be identical as the following. Add to that the shift by client firms from a sole focus on cost saving to g...
