The New Nearshoring Game
The competition between nearshoring locations has intensified in recent years, with new locations pitching their attractiveness every year. However, the old game played by established nearshoring locations in Europe 5-10 years ago, is no longer sufficient to win business in 2016.For one, there is little differentiation between locations to the extent that a pitch by one country would nearly be identical as the following. Add to that the shift by client firms from a sole focus on cost saving to g...
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