Taking an "outside-in" approach

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Recently, it dawned on me that the sourcing industry is pursuing a great game of navel gazing. We’re like a closed society—we think we have all the answers, yet I’m not sure we know what all the questions are. Isn’t it about time that we started to think of ourselves as a business tool or technique that is applied to business functions, or even better, start to listen to the guys on the outside of our industry? Maybe they have some different…or better…...

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