As customer expectations grow more complex, GBS teams can no longer operate in isolation. It’s time to embed customer insight directly into the GBS operating model and serve as a digital bridge between the back office and sales, marketing, and other customer-facing functions. This shift moves GBS beyond efficiency and SLAs toward true front-line impact, powered by data, empathy, and process leadership. Discover how service organizations can reframe their role to deliver business value, build trust, and influence enterprise priorities by putting the customer experience at the center.
This case study will help you to:
Modern GBS organizations are stepping beyond efficiency to drive growth, margin, and cash, not just cost. They are fueling enterprise outcomes by innovating and productizing services, deploying AI and Agentic AI, evolving operating models and talent, and scaling value safely on strong foundations of data, trust, and risk. According to SSON Research & Analytics, the top five GBSOs today highlight growth, margin, and revenue as their core value drivers over cost. How do you define yours? Join leaders who are leveling up their GBSOs to deliver better business outcomes.
The panelists will:
Shared Services was meant to bring stability, but today many leaders are expected to deliver faster, cheaper, and more compliant results in an environment they don’t fully control: suppliers won’t comply, upstream departments create exceptions, and risk and approval layers keep growing. This practical roundtable brings leaders together to share what actually works to influence change anyway, from getting suppliers on board, to building credibility across P2P, to using the right KPIs to create predictability and fewer surprises.
Join industry peers for a fast-paced, interactive forum focused on the real-world impact of agentic AI across Global Business Services (GBS), Global Capability Centers (GCC) and a broad range of enterprise support functions — including finance, IT, HR, procurement, supply chain, compliance, and more. This roundtable will feature real examples of AI Agents in GBS and GCC settings and highlight how leading organizations are deploying next generation solutions, while evolving talent and operating models to drive business value.
HR shared service teams are moving in two directions at once, leveling up in tier 2 and 3 knowledge work while expanding their footprint at tier 0 via AI to eliminate some work altogether through automation and integration. The implications for HRSS leaders are significant, with growing impact on employee experience, compliance and workforce productivity in general. Becoming and HRSS strategist means wearing multiple hats – technologist, employee advocate and data scientist – while breaking down functional silos to collaborate across HR, finance, IT and business operations.
In this session, we’ll you’ll hear from HRSS leaders who have made enviable progress in transforming HR for tangible results that include:
Moving beyond transactions to deliver an overall employee experience that drives employee trust, retention and productivity.
Harnessing automation, self-service, and AI to optimize service delivery, minimize errors and predict risks before they occur
Integrating HR services and data cross-functionally to automate inputs from across the business and deliver actionable workforce analytics
Contributing insights to business operations through strategic workforce planning and productivity analysis
Monitoring process efficiency, audit controls and regulatory changes real-time to deliver continuous transformation and a hyper-responsive digital experience
We’ve made strides in bringing self-service to the frontline with mobile portals, embedded chatbots, and on-demand access. Are we giving that same attention to their escalation pathways?
This session looks beyond the portal to the full journey of service delivery. When a frontline employee needs more than an article or a chatbot, how do we ensure their request is handled with care, speed, and visibility? We’ll explore how HRSS teams are redesigning case management workflows with the deskless worker in mind—prioritizing seamless escalation, clear communication, and minimal digital friction.
Discover how companies adopt a low-risk path to 70%+ automation across HR, IT & Finance
Shared services teams are being asked to cut costs, accelerate response times, and improve employee experience, often with flat or shrinking headcounts. Yet, recent SSON Digital data shows that organizations are stalling in automation efforts, with over 60% still stuck in early-stage adoption, running isolated RPA or AI initiatives that have yet to scale across functions. Traditional automation and chatbots haven’t delivered the step-change leaders need, because they stop at answers instead of action. This session will show how leading organizations are breaking through that ceiling by deploying agentic “AI colleagues” that safely automate 70%+ of shared services work across HR, IT, and Finance. You’ll discover a low-risk, proven adoption path that delivers measurable results.
You’ll see “AI colleagues” in action - “AI colleagues” employees can talk with, Slack/Teams/email with, through a real life customer example.
By attending, you’ll learn:
As new technologies reshape the business landscape, Shared Services and GBS leaders are being challenged to reimagine the very foundations of how work gets done. But technology alone doesn’t drive transformation—people, processes, and performance must evolve in tandem.
As Shared Services and GBS organizations look to scale and innovate, process harmonization is no longer optional—it’s foundational. Explore how leading enterprises are leveraging process mining and execution management to align siloed workflows, standardize operations, and pave the way for intelligent automation and AI. Learn how to move from fragmented execution to real-time, data-driven process excellence—turning complexity into a measurable growth driver.
Shared Services and GBS organizations are entering a new era of digital finance transformation powered by Agentic AI. Beyond automation, it brings intelligent digital agents that can independently manage, optimize, and learn across the Order-to-Cash (O2C) cycle.
In this session, learn from longtime O2C innovator and Emagia Founder Veena Gundavelli how global enterprises are leveraging Agentic AI to build autonomous finance teams. See how AI agents free your teams from manual tasks to focus on strategy — accelerating cash flow, enhancing customer experience, and achieving true digital finance excellence.
What You’ll Learn
This executive-level session delivers actionable insights, frameworks, and real-world examples to help finance teams evolve from automation to autonomous execution.
What if travel and expense (T&E) management wasn’t a source of frustration—but a showcase of operational excellence? Discover how next-gen Shared Services and GBS organizations are transforming T&E from a tedious back-office task into a streamlined, data-driven engine for compliance, efficiency, and visibility. Join this session to learn how companies are using intelligent automation and policy-first design to tame complexity, curb spend, and create a seamless experience for employees on the move.
T&E may not be your flashiest process—but it touches nearly everyone. Walk away inspired to make it a shining example of what process excellence can look like in a modern SSO.
Finance transformation is no longer just about cutting costs. It’s about protecting working capital, strengthening compliance, and delivering trusted, decision-ready financial insights across the enterprise. Dive into a real-life use case that outlines how this balance was achieved by applying AI-driven, continuous monitoring to surface hidden risk, prevent leakage before it occurs, and automate controls across complex spend environments. Walk away with a roadmap for transforming controls into a proactive, data-driven advantage that unites compliance, cash protection, and operational visibility under a single strategy.
As organizations launch or expand SSO functions, the traditional focus on cost reduction is no longer enough to define success. Today’s business environment demands that SSOs deliver broader enterprise value—driving agility, compliance, customer experience, and innovation from day one. Go beyond spreadsheets and expense reductions to articulate how your function can become a catalyst for transformation.
One of the most overlooked risks in standing up a new SSO is the lack of a cohesive data strategy. Early-stage centers often face fragmented systems, unclear data ownership, and inconsistent reporting—challenges that can slow progress, hinder automation, and erode stakeholder trust. The solution? Establish a data-first mindset from the start. Together we will learn how to build a unified, enterprise-wide data foundation that supports decision-making, process visibility, and future AI-readiness.
Before you automate, map. Join this session for a step-by-step guide on how to bring order to operational complexity through process mapping and smart automation strategies specifically geared to new SSOs:
In today’s volatile global environment, data fragmentation continues to undermine supply chain resilience, procurement agility, and risk management. Explore how leading supply chain and procurement teams are working to unify data across regions, systems, and partners to improve decision-making and drive consistent performance.
Whether you’re just beginning to consolidate your procurement data landscape or looking to scale enterprise-wide intelligence, benefit from practical insights to drive clarity, control, and agility in your supply chain operations.
In an era of constant disruption, supply chains must evolve from linear execution engines into adaptive, intelligent networks. The real challenge facing enterprises today is no longer speed of decision making, but the quality of decisions, shaped by how insights are framed, choices are surfaced, and actions are orchestrated across the enterprise.
This session explores how AI led Autonomous Operations, enabled through mature Global Business Services (GBS), are redefining supply chains, from reactive, siloed firefighting to foresight driven, enterprise wide orchestration. By bringing together Connected Organizational Intelligence™ (COI), Intelligent Choice Architecture (ICA), and Autonomous GBS capabilities, supply chain leaders can fundamentally rethink how decisions are made and executed.
Discuss how agentic AI operations integrate decision making across functions, unlock latent value across the value chain, and enable supply chains that continuously learn, adapt, and scale as necessary. Attendees should gain practical perspectives on building future ready supply chains that are not just resilient, but autonomous and evolving.
When it comes to driving cost optimization at scale, vendor rationalization is often overlooked—but it can unlock powerful efficiencies and enterprise-wide value. In this candid case study, hear best practices on how you can partner closely with procurement to consolidate a fragmented vendor landscape through a disciplined, strategic vendor indexing initiative. Discover how the team:
Walk away with actionable strategies for conducting a successful vendor indexing exercise, securing cross-functional alignment, and partnering with procurement to build a more cost-efficient, agile, and future-ready Shared Services organization.
The traditional playbook for cost reduction in Shared Services and GBS is no longer enough. As the pressure to deliver more with less intensifies, GBS and Shared Services leaders are shifting focus—from pure efficiency to enterprise enablement. This session brings together organizations that have evolved their scope to include non-traditional, high-impact functions like sales enablement, engineering, compliance, and real estate. Join forward-thinking GBS leaders to answer the hard questions:
McCormick’s Technical Shared Services team stands out as a unique example of scope and value evolution, moving beyond traditional back-office functions to deliver complex, business-critical services across quality, regulatory compliance, product certification, and technical documentation.
What sets McCormick apart is the integration of these technical and regulatory services within their GBS, enabling rapid, high-quality support for both internal and external stakeholders. Their ability to deliver complex documentation within 24 hours, navigate global regulatory environments, and support business expansion into new markets demonstrates the strategic value of a mature, innovative shared services model. Join this session to:
AI can’t deliver real change if it stays in silos. This session shows how people and AI work together to run end-to-end processes like hire-to-retire, source-to-pay, and order-to-cash. We’ll break down where humans add value like handling exceptions, ensuring ethics, and shaping experience and where AI brings speed and scale through pattern detection and smart insights.
The era of incremental back-office improvements is over. Market forces such as agentic AI, global volatility, and talent constraints are reshaping how GBS and GCC organizations think about scale and service delivery. This session explores how an organization that built scale through a broad offshore services portfolio chose to rethink its model, moving to a hybrid ownership model and elevating its role from transactional execution to enterprise level transformation. Attendees will examine what this evolution could signal for the future role of GBS & GCCs as a strategic enterprise value orchestrator.
Ecolab recognized that transformation was required to meet their growth ambitions. Three years ago, they partnered with Accenture to lay the foundation to better serve customers, drive cross-selling, and improve operational effectiveness. A year into that journey, Accenture and Ecolab leadership agreed to accelerate business value with AI. The entire lead to cash end-to-end process was redesigned using nine agentic AI agents, supporting scale, agility, and both customer and associate experiences. Hear how Ecolab is using AI to streamline operations, including their lessons learned along the way.
A hallmark of SSOW has always been the ability to meet the highest volume of true peers in shared services, so that you can make those connections that will allow you to benchmark and discover where your SSO is doing good work, average work, or, sometimes, mediocre work. This session gives you the opportunity to benchmark against the best of the best. Join SSON Research and Analytics as they detail the KPIs common to the Top 20 Most Admired GBSOs and see where your SSO stacks up.
More Details to Come
The SSON North American Impact Awards are the gold standard for celebrating innovation, excellence, and measurable impact across shared services and GBS.
Each year, industry leaders gather at a premier black-tie gala during SSOW not only to honor the teams that have redefined service delivery, driven transformation, and achieved breakthrough results, but also to come together as a community to celebrate collective progress. Open to organizations across North America, the awards spotlight standout achievements in areas ranging from automation, customer centricity, and finance transformation to talent management, business resilience, and technology innovation. Judged by seasoned practitioners with no vendor influence, winning an Impact Award is a true recognition of hard work, vision, and results that inspire the industry while strengthening bonds across the shared services community.
Applications Open: September 15, 2025
Applications Due: January 16, 2026
Finalist Announcement: February 18, 2026
Winners Announcement: March 18, 2026 @ the SSOW Black Tie Awards Gala