Why is Social Media Still Flying Under the Radar?

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There appears to be a disconnect between what providers are offering in terms of social media oriented services, and where corporations are currently investing their money. Nothing new there, perhaps, but I am talking about a field that can (is) have an enormous impact on activities, and I am still a bit surprised that more companies are not grasping the opportunities – other than the fact that we always limp a bit behind what's available (case in point: I've only JUST bought an iPhone)....
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