Dr. Carine Peeters: Keeping an eye on sourcing practices

The Impact of Culture on Offshoring Initiatives: It's Not What You Think

Dr. Carine Peeters
Contributor: Dr. Carine Peeters
Posted: 12/02/2013

All else being equal, if you could choose between sourcing services in a country that has a culture similar to your own or one with a different culture – which one would you choose? Our observation is that, when confronted with that choice, most managers opt for the "cultural proximity" option. But data show that you may want

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Dr. Carine Peeters
Contributor: Dr. Carine Peeters
Posted: 12/02/2013

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