BPO Trend: Standardization at the Back End, Differentiation at the Front

BPO Giant Wipro's head of outsourcing on what's driving his growth strategy Wipro BPO, one of the leading global BPO providers, has a new man at the helm of its operations: Manoj Punja. Six months into his new role, Manoj believes that what the market wants today is standardization at the back end and differentiation at the front end. He is busy aligning Wipro to this new landscape. BH: Manoj, you’ve been in your new role as Head of BPO at Wipro for six months now. What are the ar...
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