Think outsourcing. Now think location. You are probably thinking India, China or perhaps Central Eastern Europe. Think again.I have recently studied the attractiveness of the UK (with M.N. Ravishankar and my PhD student Kayode Ejodame) as part of a UK Trade and Investment project by the Loughborough Centre for Global Sourcing and Services (CGSS). Our study compared 7 locations in Western, Central and Eastern European countries that are considered the ‘usual suspects’ to compete with the UK on ou...
