Customer Surveys – Are They a Real Barometer Of Customer Experience?

The customer’s perception is your reality. ~ Kate Zabriskie In the age of the Internet, the relevance of customer experience and customer focused organizations has increased manifold. This shift is making itself felt for SSCs that administer customer surveys based on defined intervals where the intent is to gage and improve the quality of services being rendered by the service provider (SSC) to the buyers of services. I am not convinced, however, about whether these customer surv...
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