DRIVING END-TO-END TRANSFORMATION THROUGH GBS
Vladimiro Ferreira
Head Automation COE & IT Services Portugal SEG Automotive
Head of Automation CoE / IT Services Portugal at SEG, developing Process Automation and Artificial Intelligence initiatives in all areas of business, including shopfloor processes. 20+ years of experience in the Automotive industry in various roles, always focused on innovation and process improvement. Passionate about purposeful technology and how it can positively impact our lives and work experience. Member of the VOCAL Council since February 2023, speaker on Automation & AI topics and a big fan of idea sharing.
Conference Day 1: Wednesday 21st October
8:30 AM PANEL DISCUSSION: THE FOUNDATIONS REQUIRED TO MEASURE, TRACK AND ARTICULATE AI’S BUSINESS IMPACT
The era of AI experimentation without accountability is over. As GBS evolves from a cost center into a strategic value engine across finance, HR, procurement, and IT, the priority is no longer just deploying AI, it is proving, measuring, and governing its real impact end to end. Autonomous decision-making can accelerate speed, precision, and innovation, but only if organisations establish the conditions to track performance, risk, and value in real time. To build a successful business case for AI, you need clear outcome metrics, high-quality data, observability, scalable architectures, human oversight, and robust governance. This keynote panel explores how to make AI, including agentic AI, measurable, controllable, and accountable, turning ambition into demonstrable results.
Check out the incredible speaker line-up to see who will be joining Vladimiro.
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